Sunday, Nov 06, 2011

How To Change When Change Is Hard

By Angie Meyer, D.C.

Sunday, Nov 06, 2011 11:49

I have just finished reading the book "Switch: How to Change Things When Change Is Hard" by the Heath Brothers, Chip and Dan, and just like their former book Made To Stick, I found this book to be packed full of great concepts, real life scenarios and a great framework that I have already shared with many of my chiropractic clients at Rosen Coaching.     Many chiropractors out there want to make changes to both their personal lives and their practices. At Rosen Coaching, our mission is to help chiropractors become the recognized leaders of true health care (where we help people get healthy, stay healthy and have the best life possible) worldwide! To do so, we need chiropractors to become extremely successful in their practices and serve as many people in a true wellness model as they possibly can!     The reality, is that we are far from the mark of achieving this, so we have work to do!     Not only do I highly recommend that you read this book, I do believe that using these principles will help individual chiropractors make the changes that will help them be more successful! This will result in our profession being stronger with many more people successfully practicing principled chiropractic, and truly helping humanity the best way we know how: through a clear functioning nerve system and making lifestyle choices to support greater health and not recreating their subluxations over and over.     Whether you choose to use these principles to make personal changes or changes in your practice, there are 3 components that we must address, for sustainable change: We must direct the rational side (The Rider) by looking for bright spots, scripting the critical moves and pointing to the destination. We must motivate the emotional side (The Elephant) by finding the feeling behind change, shrinking the change, and growing the identity of the people. We must Shape the Path (the environment) to support the change by tweaking the environment, building better habits, and rally the herd! By applying these principles to any change, large or small, we can become more successful and save our profession!  That is our mission at Rosen Coaching!

Dr. Russ Rosen's website

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Friday, Oct 14, 2011

What Can Chiropractors Learn From Steve Jobs?

By Angie Meyer, D.C.

Friday, Oct 14, 2011 05:09

A recent article in Entrepreneur, titled "Steve Jobs and the Seven Rules of Success" got me to thinking. We have just lost a true visionary, an entrepreneur who changed the world and left a legacy.  I'd like to see how the lessons from Steve Jobs can help save chiropractic. Right now, our profession as we know it, is at a crossroads.  Will we go the way of the osteopaths, being swallowed up by medicine? Or will chiropractic remain a separate and distinct profession?  We must start taking action to save our profession immediately, and then start to embody Steve Job's rules for success to have chiropractors be the recognized leaders of true health care and the wellness revolution. To get in the mood for Steve Jobs Seven Rules of Success, if you have not seen the Steve Jobs Stanford Commencement speech, please watch before we begin. Do What You Love.  Do you LOVE being a chiropractor?  If not, it's time to move out of the profession and into something you do love, or do whatever it takes to fall in love with helping people get healthy, stay healthy and give them a chance at living the best life possible. Put a Dent in the Universe. To do so, it is necessary to have a powerful vision.  Are you fixing low backs, or are you transforming people's lives?  Do you truly understand the power of an adjustment, of clearing someone's nerve system so that they can function and thrive at their optimum potential?  If you do not have a big vision, your practice and your ability to put a dent in the universe remains small. Make Connections. While chiropractic hasn't changed much since 1895, how can you evolve the profession? What connections can you make with the current global trends and how that might relate to a niche market? Are you connecting to your culture's specific changing needs and wants?  We must connect a strong message of what people REALLY want to what chiropractic can REALLY do for them! Say No to 1000 Things.  Much of our profession, in my opinion, has become a 'jack-of-all-trades, master-of-none'.  Many office are chiropractic and and and….We must master the philosophy, science and art of chiropractic.  From Rosen Coaching's perspective, a true wellness model of chiropractic means removing nerve interference AND showing them ways to not re-create their subluxations over and over again!  The public needs to understand what they can receive from a chiropractic service: remove nerve interference. Then whatever other techniques/approaches you do to help people to stop recreating nerve interference is up to you.  But we have to connect the dots so people 'get' what we can do for them. Create Insanely Different Experiences.  What can you and your team to do make every interaction with your office an exceptional experience for your clients/customers/practice members/patients?  Are you giving them the Red Carpet VIP Experience?  If every interaction in with your office isn't a WOW experience, we've got to improve it so it is. Master the message.  Sadly, the chiropractic lifestyle is the best kept secret to getting healthy and staying healthy and having the best life possible!  We MUST as individual chiropractors and as a profession, learn how to communicate chiropractic if our profession is going to survive.  Our mission at Rosen Coaching is to help chiropractors become the recognized leaders of true health care worldwide! Sell dreams, not products.  Get clear about who you want to serve, what their needs are and how you can help!  What is it they dream of? How big is your dream, for them, for your practice, for what legacy you want to leave in the world?

Dr. Russ Rosen's website

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